The numbers 1072 are the last four digits in the house/landline phone number my mother had for 41 years.

I started with the name Carte Blanche Studios, which I really liked, but it didn’t stick. Then I changed it to Butter Cake Studios, which didn’t make any sense at all, especially when the Web Designer said it sounded like a site for cake recipes instead of books!

So, I went with a name that meant something to me, and I think having a home phone number for 41 years, is a big deal.